The Loyalty Collection x A DUMI Collaboration
The Loyalty Collection (TLC) is one of a kind. TLC is the first DUMI apparel collaboration, headlined by Co-Creator, Michael "Mikey" Austin.
Meet Michael "Mikey" Austin
Born June 1st, 2003, Michael Austin is taking the game by storm. Self driven, Mikey is propelled by his passions and dreams, which include music, media, and now merch. As a student, athlete, and an all around multi-faceted Creative; above all, Mikey is Mikey; an amazingly authentic human being who puts loyalty first.
Where Does Your Loyalty Lie?
For Mikey, loyalty starts within one's self; being loyal to you, your passions, your dreams, and creative expression in it's most authentic form.
Separate from self, Mikey is loyal to his people; family, friends, and like-minded folks who are striving for something greater.
The Loyalty Collection
In terms of style, TLC is the gateway between college culture and urban comfort. The look is edgy, yet clean; slightly gritty yet distinguished. Using primary colors as the foundation of the fabric, TLC represents the core of one's true self.
The TLC logo is reminiscent of an infinity symbol, which represents a person's undying loyalty to their passions and creative gifts.
Altogether with the DUMI brand, TLC is helping to align greatness across generations by connecting with fellow Gen Z-ers with the collective community #DUMIGANG. Worn with pride and prestige, TLC products have been carefully crafted for comfort, quality, and of course...that DUMI DRIP!
Shop The Loyalty Collection
Shop Crew Neck Sweatshirts
Shop Crew Neck Sweatpants
Shop Hoodies